Livin’ Large at Mini Reinvented

Immediately after checking in via tablet at the entrance to MINIUSA’s downtown L.A. HQs and grabbing a smokey whiskey cocktail from Greenbar Craft Distillery (made from hand-pressed organic produce), I knew we were in for a unique gathering introducing the new Clubman series Mini2to an invitation-only crowd.

Inside, it was a salute to local craftsmanship; with a jazz ensemble providing a soundtrack at the far end of the space, guests visited a mix of L.A.-based artisans’ exhibits, including Graf + Lantz and Chocovivo. Irene did a chocolate tasting at the latter and had monogrammed leather luggage tags made at the former that she picked up at the end of the event. Meanwhile, I sampled beers from Eagle Rock Brewery and browsed some furniture made from repurposed/reclaimed materials by Fort Goods.

“This is an event about sharing not just what we make but why we make it, about being inspired and passing it on. A Mini isn’t just made, it’s crafted,” said an event promo.

Mini1Indeed, the “Mini Reinvented” event was a story about craftsmanship, “not a story told by a brand to its consumers but one told by a community to its members,” as the promo went on to say. “It’s about turning a day of work into a work of art.”

After about an hour of mingling and sampling a variety of circulated hors d’oeuvres, we moved to the showroom, where the Clubman was unveiled. Irene posed a few options-related queries to one of the Mini reps and a few moments later I spotted her looking a little too comfortable behind the wheel of a sporty Mini Cooper convertible.

Advertisements

One response

  1. The history about the MiniCooper is very interesting. If you and Irene decide to buy one, I recomend to read Consumer Report Magazine and see some of the ratings.

    Weeto

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: